The Transformation
- ✗150 hours weekly on reports
- ✗Days-old performance data
- ✗Inconsistent reporting formats
- ✗No time for analysis
- ✓7,800 hours saved annually
- ✓Real-time dashboards
- ✓Automated anomaly detection
- ✓Proactive optimization
The Challenge
Managing 80 brands with manual spreadsheet reporting consumed 150 hours weekly and delayed decision-making. Marketing teams struggled with outdated data, inconsistent reporting formats, and hours spent copying data between systems instead of analyzing performance.
Our Solution
Engineered automated reporting pipeline with AI-powered analysis and anomaly detection. Built unified dashboard that aggregates data from multiple advertising platforms, performs trend analysis, and alerts teams to performance anomalies in real-time.
Results & Impact
We went from spending all our time on reports to actually using the data. The AI catches issues before we even see them, and our clients love the real-time insights.
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